This is a clip from an interview conducted with Derek Guyer at Kentucky Reclaimed.
Derek was explaining how he had to retrain a guy on his team not to make things too perfect. The point, as he says here, is to preserve the power of imperfection.
This is one way the artisanal departs from the old rules of capitalism, which, especially after World War II, tended to prize things that were factory perfect. We actually talked about things being “factory fresh,” as if the point of the consumer exercise was to make and prize things that were pristine. As Derek puts it, that impulse, that aesthetic, is on the run.
Interviewers were Sam Ford, Grant McCracken, and Josh Poling.
This note by Grant McCracken.